DOROTHEA WIERER AND LISA VITTOZZI: ROAD TO VICTORY
Identify new communication channels to guarantee to the brand an omnichannel approach towards it's international audience.
Invent a new communication tool and touchpoint.
Define the general parameters of the endorsments considering the huge audience Biathlon gathers in the european markets.
Biathlets Endorsment research and definition.
Contents creation (videos, photos, web, press) of the athlete's communication.
Coordination of the whole project.