Relaunch Confidi brand in South Tyrol.
Consolidate own leadership in the PA segment
(small and medium enterprises),
generate appeal to the core target (enterpreneurs).
Development of rebranding campaign which could consolidate values and historical link with the south tyroler area.
A complete rebranding project to cover all the communication channels, considering different targets and goals.
Improve in a fresher way how to communicate with own users, especially talking about own services.
- Development of communication strategy supporting the relaunch of brand positioning in South Tyrol
- Rebranding, Corporate identity update and refresh about visual and copy brand language
- Payoff creation
- Development of creative concept for the institutional brand campaign
- Developement Dorothea Wierer’s endorsement and her communication campaign
- Development of BTL contents, website and video footage
- Mediaplan and strategic approach to the PR and press office