CONFIDI RELAUNCH

CHALLENGE

Relaunch Confidi brand in South Tyrol.
Consolidate own leadership in the PA segment
(small and medium enterprises),
generate appeal to the core target (enterpreneurs).

SOLUTION

Development of rebranding campaign which could consolidate values and historical link with the south tyroler area.
A complete rebranding project to cover all the communication channels, considering different targets and goals.
Improve in a fresher way how to communicate with own users, especially talking about own services.

WHAT WE DID

Development of communication strategy supporting the relaunch of brand positioning in South Tyrol
Rebranding, Corporate identity update and refresh about visual and copy brand language
Payoff creation
Development of creative concept for the institutional brand campaign
Developement Dorothea Wierer’s endorsement and her communication campaign
Development of BTL contents, website and video footage
Mediaplan and strategic approach to the PR and press office

WANT TO GET IN TOUCH?

LIFECIRCUS
Via Marie Curie, 17
39100 Bolzano

Via Aurelio Saffi, 12
20123 Milano