DOUGLAS NEW CORPORATE
AND BRAND IDENTITY

 
CHALLENGE

Redefining the italian corporate identity in consistency with the restyling of the logo and the international campaign signed by the photographer Peter Lindbergh. Furthermore we were asked to take into consideration the recent merger, in Italy, between Douglas, Limoni and La Gardenia perfumeries.

SOLUTION

We have reviewed and refreshed the whole “through the line” approach in line with the new international brand positioning; precisely the in- store communication, BTL, digital and OOH concepts.


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