A CLEAR VISION OF THE FUTURE
To facilitate the launch of the brand in Italy with a wide-ranging, comprehensive communication project.
To adapt communication and international guidelines to the new Italian market.
To assist the opening of each individual Fielmann branch with dedicated materials.
A transcreation project with international content for a total reformulation of the wording and copy.
Creation of a special video format for the opening of new Fielmann branches, with one in each city.
Management and rendering of the campaign also in digital format.
Management of the brand identity and content with the creation of special printed PoS materials.
Development of special supports for the particular needs of Fielmann branches in different places.
On-site support for the opening event at each new Fielmann branch.