A NEW SUN SHINING IN THE SKIES OF LIVIGNO
To develop the strategies, positioning and communication of Livigno on the market with a fresh new, high-impact tone
To work out a strategy to reinforce Livigno’s position as a top destination, opening up new avenues and new opportunities
To express the essence of the brand in every project and on all media
To highlight the transformation and novelty of the brand
Creation of a rebranding project and a re-positioning strategy, with the “Easy to...” communication concept expressing the vast range of what Livigno has to offer, in a simple, direct manner.
Restyling of the Livigno logo across all ATL/ BTL and digital supports, reflecting the time-honoured values and traditions of the brand.
Communication support for brand extensions and offers, such as the Aquagranda complex.