A NEW YEAR OF WONDER WITH MIDO’S 2019 CAMPAIGN
MIDO is the benchmarking international fair in the eyewear/lences segment, welcoming more 1300 exhibitors and 60.000 visitors in 3 days. Our challenge was to create the new communication strategy&campaign for the 2019 edition, based on MIDO’s claim “Live the wonder”.
Communicate the Italian spirit and heritage of MIDO, through a multi subject campaign inspired to italian design and architecture. Identify and implement the campaign with an omnichannel approach in over 80 countries though all channels and touchpoints.
Create MIDO 2019’s adv multisubject campaign and all related BTL tools (both digital and o line)
such as, flyers, ADS, banners, newsletters, gadgets, digital and video contents.
Create the MIDO exhibitor stand to promote MIDO
in the other international fairs ie: NY, Honk Kong, Las Vegas, Paris.