To create innovation in an virgin market segment with a pioneering project of design, industrialisation - made by MFOR (www.mfor.eu) - and communication.
To develop a new product narrative strategy applicable to all touchpoints based on sustainability and recycling principles.
To create contents of the industrial design project.
- Developed the communication concept, line naming of the project and products.
- Narrated and described the industrial process through which the Starpool and the designer team (MFOR) were able to develop the prototype.
- Create all BTL touchpoints and digital communication tools, covering all social and web channels including the ones for the Fiera Hotel in Bolzano.