FROM HEART... TO HEART
Create curiosity and engagement towards a younger target (18>35).
To create a fresh, lively tone of voice to reinforce brand awareness.
To use a visual language that is creative, innovative, and viral.
Creation of three tutorial videos with the iconic Panda, a fun character of great impact .
In a light-hearted, amusing tone, we show our target how to amaze their partner or friends.
The stop-motion videos present the products using a new visual language.