FROM THE ORIENT WITH FLAVOUR
Create an omnichannel positioning and communication strategy that meets the needs of the product and of its future international marketing.
Highlight the new features and strengths of yello with a language of uniqueness and difference.
Creation of a positioning concept based on the idea of being “born in Japan, grown in Alto Adige”.
Video story leading to an entire communication platform for the project also in terms of support (B2B and B2C).
yello® naming, logotype, brand identity and claim "the color of taste” have been created by Landor Associates.