A NEW YEAR OF WONDER

WITH MIDO’S 2019 CAMPAIGN

MIDO is the benchmarking international fair in the eyewear/lences segment, welcoming more 1300 exhibitors and 60.000 visitors in 3 days. Our challenge was to create the new communication strategy&campaign for the 2019 edition, based on MIDO’s claim “Live the wonder”.

Communicate the Italian spirit and heritage of MIDO, through a multi subject campaign inspired to italian design and architecture. Identify and implement the campaign with an omnichannel approach in over 80 countries though all channels and touchpoints.