EXCELLENCE WITH ROOTS
IN TRADITION

 
CHALLENGE

To launch a creative journey that personifies the spirit of Appius.

To promote the distinctive features of each Appius vintage.

To pay tribute to the excellence of the St Michael-Eppan Winery, an ambassador of quality that is universally recognised in Italy and around the world.

SOLUTION

APPIUS 2010: the elision of a label. Here we have the gold of Appius, the signature of Hans Terzer and the idea of a cultivar that turns into a strand of DNA: the origin of life soaring upwards, taking a deep breath and turning into an aristocratic dream.


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