PRODUCTS AND COMMUNICATION WITH A GOLDEN TOUCH
To assist in restyling the packaging and logo of Gran Pasticceria with new key-visual foods and a new creative approach to the imagery
To communicate the unique, sophisticated spirit of the product line
To focus on visual excellence with high-impact images and a new creative vision in photography
To put the spotlight on the excellence of the Gran Pasticceria line
The “gold ribbon” becomes the distinctive element and concept of the key visuals. It is based directly on the new logo and adds a precious touch to the new communication, emphasising the class and sophistication of the products.
A new photographic formula brings to life and accentuates the sensory characteristics of the products, conveying a sense of reality that makes one want to taste them.