A NATURAL TALENT SHOW

Help to increase the Loacker brand awareness in Germany.

Associate the brand name with the waffel/biscuits products.

Underline the key values of the brand in association with its geographic origin.

Identify which is the most popular wintersport "disziplin" in Germany.

Loacker to become sponsor of the Italian Ski Federation Team (FISI) by endorsing the Italian National Biathlon Team together with its athletes.

Create an amazing B2C contest in Germany throughout the upcoming winterseason, awarding dream prizes at the stunning Anthloz World Championship event in January 2018.